Children's play is constantly evolving, and new play experiences give little explorers fresh ways to create, discover and learn.
The New Launches Collection from The Children's Lab brings together the brand's latest playdough, sensory-play and creative-learning products in one place. The current collection features 32 products, all shown as in stock, with prices ranging up to ₹2,599.
👉 Explore The Children's Lab's New Launches
🎨 A Collection Full of New Ways to Play
The latest collection goes beyond traditional playdough.
It includes:
- Sensory dough collections
- Multi-colour playdough sets
- DoughLab themed kits
- Sensory play bins
- Play DoughPods
- Play mats
- Eco cutters
- Textured rollers
- Playdough tools
This gives children different ways to shape, squeeze, roll, stamp, build and imagine.
🌈 Sensory Scented Dough Collection
For children who enjoy sensory exploration, the Sensory Scented Dough Collection (Set of 12) offers a large variety of playdough colours and scents.
It is currently listed at ₹2,599, reduced from ₹2,999.
With twelve jars, children can experiment with different colours and create larger play scenes.
🎨 All Colour Playdough Set
The All Colour Playdough (Set of 12 Jars) gives children a broad palette for creative projects.
Currently listed at ₹2,499, the set offers twelve jars and is designed for children who enjoy experimenting with different colours and creating colourful scenes.
It's particularly useful when children want more than just a few colours for their creations.
🧠 Make Learning Hands-On
Some of the newest products also connect play with educational themes.
❤️ Human Body Organ DoughLab
The Human Body Organ DoughLab Themed Kit introduces anatomy through hands-on play.
Currently listed at ₹1,699, it gives children a creative way to explore organs and basic human-body concepts.
🌈 Rainbow DoughLab
The Rainbow DoughLab is currently listed at ₹1,699 and has a website rating of 4.15/5 from 20 reviews.
Its colourful theme makes it a natural choice for children who enjoy bright, imaginative play.
🌱 Explore Nature With Sensory Play Bins
Sensory bins provide another way for children to explore themed play.
The new-launch collection currently includes:
🌿 Garden and Insects Sensory Play Bin
Listed at ₹1,699, this sensory bin has a current website rating of 5/5 from two reviews.
It can provide a starting point for exploring gardens, insects and nature-inspired imaginative play.
🚧 Construction Sensory Play Bin
Also listed at ₹1,699, the Construction Sensory Play Bin has a current website rating of 4.67/5 from three reviews.
Children who love building and construction can use the theme as a starting point for their own miniature play scenarios.
🍦 Meet the Play DoughPods
The new collection also introduces Play DoughPods, with themed sets designed around different imaginative worlds.
Current options include:
- 🦄 Unicorn Play DoughPod — Set of 2
- 🍦 Ice Cream Play DoughPod — Set of 2
- 🐄 Farm Play DoughPod — Set of 2
Each is currently listed at ₹1,499, reduced from ₹1,999.
These smaller themed sets can be a fun way to introduce children to a particular play theme without choosing a larger collection.
💜 Pastel or Neon? Let Children Choose Their Style
The new launches also include two colourful DoughLab options.
💜 Pastel DoughLab
Currently listed at ₹1,499, the Pastel DoughLab has a website rating of 4.06/5 from 17 reviews.
⚡ Neon DoughLab
The Neon DoughLab is also listed at ₹1,499, with a current website rating of 4.38/5 from 13 reviews.
Together, these offer two very different visual approaches to creative play.
Soft and subtle or bright and bold—children can explore whichever style appeals to them.
🌦️ Explore Themed DoughLab Adventures
The new-launch collection also features many of the themed DoughLab kits from The Children's Lab.
Current options include:
- 🌦️ Weather
- 🚀 Space
- 👑 Princess
- 🌊 Ocean
- 🧜♀️ Mermaid
- 🐄 Farm
- 🦖 Dinosaur
- 🚧 Construction
- 🍭 Candy
- 🐝 Bugs & Bees
Most of these are currently listed at ₹1,499, reduced from ₹1,999.
Each theme gives children a different starting point for imaginative play.
🗺️ Play Mats for Bigger Imaginary Worlds
The collection isn't limited to dough.
The PlayMats – Farm, Ocean, Forest are currently listed at ₹1,399 and have a website rating of 4.67/5 from three reviews.
The A-Z Mats are listed at ₹1,299.
These can provide a larger surface for children to build scenes, organise their creations and incorporate playdough into a broader activity.
✂️ Take Creative Play Further With Tools
For children who enjoy making detailed creations, the collection includes several specialised tools.
❤️ Human Body Organ Eco Cutters
Currently listed at ₹999, these cutters provide another hands-on way to explore anatomy-inspired shapes.
🌊 Deep Ocean Theme Roller
Listed at ₹899, this roller can add an ocean-inspired texture to playdough creations.
🦖 Dinosaur Adventure Theme Roller
Also listed at ₹899, it lets children add dinosaur-inspired patterns to their playdough.
🌸 Floral Theme Roller
A floral-inspired option, currently listed at ₹899.
🦄 Magical Unicorn Theme Roller
Another imaginative option, currently listed at ₹899.
🌱 Spring Garden Theme Roller
Listed at ₹899, this roller adds a nature-inspired theme to creative play.
🚧 Busy Construction Theme Roller
For little builders, the Construction Theme Roller is also listed at ₹899.
🛠️ Simple Tools, More Possibilities
The collection also includes the DoughLab Easy-Grip Slicer & Scraper, currently listed at ₹699, reduced from ₹999.
For pretend food play, there's the Sweet Treats Bubble Waffle Maker, currently listed at ₹499, reduced from ₹699.
These tools can expand what children can do with their dough—from creating textures and sections to designing pretend treats.
🧠 Why New Creative Play Products Matter
New play products don't simply give children something different to own.
They can introduce new ways to interact with familiar materials.
A roller changes a flat piece of dough into a textured surface.
A cutter transforms dough into recognisable shapes.
A sensory bin creates an entire themed environment.
A play mat provides a setting for storytelling.
A DoughLab kit gives children a theme around which they can build their own ideas.
The result is an activity that can change every time a child plays.
👨👩👧 Create, Explore and Play Together
Many of these products can also become shared activities.
Parents can ask:
"What are you going to build?"
"Can you create a whole farm?"
"What lives under the ocean?"
"Can you make your own planet?"
"What happens next in your story?"
Rather than giving children a fixed outcome, these questions allow them to decide what their creation becomes.
🎁 Finding Something New for Every Interest
The current New Launches collection covers a surprisingly broad range of interests.
For little scientists
🧠 Human Body Organ DoughLab
For nature lovers
🌿 Garden & Insects Sensory Play Bin
For builders
🚧 Construction Sensory Play Bin
For animal lovers
🐄 Farm Play DoughPod
For fantasy fans
🦄 Unicorn Play DoughPod
For space enthusiasts
🚀 Space DoughLab
For creative colour explorers
🌈 Rainbow, Pastel and Neon DoughLab
For imaginative storytellers
🧜♀️ Mermaid, Princess, Ocean and Dinosaur DoughLab
There's something different to discover depending on what captures your child's imagination.
🌟 A Fresh Collection for Fresh Ideas
The Children's Lab's New Launches collection brings together a wide range of recently introduced creative-play products—from scented dough and colourful DoughLabs to sensory bins, play mats and specialised tools.
With 32 products currently listed, there's plenty to explore.
The most exciting part isn't simply having a new toy.
It's having a new possibility.
A new theme can inspire a new story.
A new tool can inspire a new creation.
A new colour can inspire a new idea.
And a new play experience can turn an ordinary afternoon into something completely different.
