Phonics Roller

Yes. Our dough is made using 100% food-grade ingredients and is lab-tested and certified to be taste-safe (though not meant for eating).

We know toddlers explore with their mouths, so our formula is created keeping that in mind. That said, we always recommend supervised play.

Yes, in case of toddlers under 2 years of age, always engage with adult supervision.

Even though many commercial brands label dough as 3+, our dough is made with simple, safe ingredients and is appropriate for toddlers who are supervised during play.

No harsh chemicals.

No toxic preservatives.

We use minimal, child-conscious ingredients found in most kitchens, designed for sensory safety and longer shelf life without compromising on safety.

Our dough contains wheat (flour-based).

If your child has gluten allergies or specific sensitivities, please check with us before purchasing.

Play-Dough supports:

•⁠  ⁠Fine motor skills

•⁠  ⁠Sensory regulation

•⁠  ⁠Focus and concentration

•⁠  ⁠Emotional calming

•⁠  ⁠Creativity and imagination

Squishing, rolling, pressing are repetitive motions that help regulate an overstimulated nervous system of children.

Yes. Sensory play like dough, rice, pasta provides grounding input to the hands, which helps calm the brain.

It’s especially helpful after screen time, school, or meltdowns.

Even 15–20 minutes of uninterrupted sensory play can make a visible difference in mood and regulation.

Although you will notice your child being super engaged, focused and happy for durations longer than 20 minutes when indulging with our sensory play kits.

If stored properly in an airtight container, it typically lasts a good 6 months.

Remember to use clean hands, use the dough often and keep it stored away from moisture or dirt.

If the dough becomes dry or crusty when left open, 

1. Add a few drops of water and cooking oil mix.
2. Knead thoroughly.
3. Add more to achieve the desired softness
4. Store it back into airtight containers.

Avoid adding too much water at once. If you do, just add some plain refined flour and knead it well.

Sticky dough usually happens due to ⁠Humidity/Warm weather as Salt (NATURAL PRESERVATIVE) is one of the key ingredients that loses water. This happens usually during monsoons or direct sunlight.

It is a good sign indicating the lack of chemicals/ stabilisers used in your child;s taste safe dough.

To fix it:

1. Sprinkle some refined plain flour.
2. Knead well. 
3. Make sure the consistency is tight.
4. Store back into airtight container

Pro Tip: Don’t add too much flour at once.

Our playdough colors are child-safe and washable. Some pigments can be stronger than others than could leave residue like turmeric/ beetroot in our kitchen.

However, we recommend:

•⁠  ⁠Playing on a mat

•⁠  ⁠Wearing play clothes

•⁠  ⁠Staying away from water

•⁠  ⁠Cleaning spreads/spills quickly

Commercial dough is designed for long shelf display life. There is use of stabilisers and chemical preservatives so that the dough maintains its durability and consistency. Indicating that it is not taste-safe or completely non-toxic.

Our dough is intentionally softer and more pliable to make it easier for little hands to squeeze and mold. The lack of chemicals makes it safe for children as young as 1 year old to play with.

We are founder-led moms.

We created this after struggling with commercial dough that wasn’t toddler-safe. Also, with our education background and previous profession as psychologists, we felt a need for sensory play in India for our children struggling with screen time, focus, overstimulation and boredom.

We focus on:

• Safety
• Sensory science
• Emotional regulation
• ⁠Quality ingredients
• Thoughtful design

Because it’s handmade in small batches with safer ingredients, better texture, and curated sensory design.

You’re investing in:

• ⁠Quality
• ⁠Safety
• ⁠Experience
• Not just a toy — but a developmental tool

Important: It feels like an investment that will last you longer. Not a cheap toy that you will have to toss away once dried.

Yes, we offer themed kits and limited customizations.

DM us with your requirements and timeline. We will curate kits best suited to the desired age group, theme and budget.

Absolutely. Our premium sensory kits make thoughtful, non-plastic, screen-free return gifts that parents actually appreciate. They are unique and far different from the boxed DIY KITS available at all toy stores.

Yes, we ship across India. Shipping timelines vary by location.

Orders are usually dispatched within 3-5 days of order placed and delivered within 5-7 working days post dispatch depending on your city pincodes.

Yes. That’s creative exploration. Afterall it is theirs to use and most children love to decide how they would like to use it. 

You can:

•⁠  ⁠Give one color at a time.

•⁠  ⁠Check our instagram page to find creative activities using mixed playdough.

•⁠  ⁠Or accept the “brown era” as part of development 😉

Try:

• Adding tools with playdough.
• Giving open-ended prompts (“Can you make food for teddy?”)
• Choose playdough as a learning resource (math, language) 
• ⁠Once a week rotate play prompts/ elements to play with.
• Use playdough together as a connection building activity together.

Sensory play is a controlled mess.

Use a tray or mat and set simple boundaries. The benefits outweigh the cleanup. Mess with limitless benefits should be an inevitable part of childhood.